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Shimano Road Componentry!

Shimano components set the cycling standard!
Shimano road components are so superior that they've won the grueling Tour de France year after year. If you're looking for the ultimate upgrade in shifting and braking, look no further than Shimano. Here we showcase some of the groups and features that set these amazing components apart. Stop on in and we'll show you how to upgrade your ride today!

Dura-Ace

No dream bike is complete without a full complement of Dura-Ace components. Shimano's top-of-the-line offering is functional cycling jewelry tested in the forges of the world's fiercest competitions. Its feathery-light weight lets you float up climbs. Exceedingly durable materials and construction offer years of smooth, trouble-free operation. Powerful stoppers and flawless shifters provide precision control for screaming descents and shoulder-to-shoulder criterium navigation. And the revolutionary crankset ensures that every ounce of hard-spent energy is converted into forward motion. However you race or ride, Dura-Ace maximizes your potential.


DETAIL: Shimano's Dura-Ace crankset and bottom bracket set a new standard! These engineering marvels combine hollow forged-aluminum crankarms with an integrated oversize bottom bracket to deliver incredible stiffness and weight savings. In fact, numerous independent tests have shown this to be the most efficient crankset available, and by a wide margin. Plus, you'll be amazed how the new Dura-Ace spider and chainrings speed and smooth front shifting.

The Dura-Ace crankset boosts your pedalling power!

Ultegra


Those who enjoy quality and great values will appreciate Shimano's new 10-Speed Ultegra group, which offers many of Dura-Ace's amazing features including 10-speed STI shifting and an integrated crankset/bottom bracket for efficient power transfer. Plus, it's available with double and triple chainrings making it ideal for competitive, touring and even recreational cycling. You'll also love the new ergonomic levers and pro-level look. Because it's so versatile and affordable, we consider 10-Speed Ultegra to be one of the best road-parts groups to come along in quite a while.

DETAIL: The Ultegra STI Levers offer 10-speed shifting and powerful braking for Shimano's Ultegra 6600 Triple components. You'll love the ergonomics. The comfortable, extended hoods favor a higher rider position while the inward lever swings follow your fingers back towards the bar for the easiest shifting and braking yet.

The Ultegra STI Levers have smooth shifting action!

105


The new Shimano 105 Triple 10-speed group is light and efficient. Designed from the same engineering concepts as Dura-Ace and Ultegra, the Shimano 105 components provide precision shifting and braking at an unbelievable value! Its instantaneous stopping power and excellent pedaling efficiency make this group a great way to soup-up your sled, or upgrade individual components. These are the ideal tools for taming a local century, braving brutal cyclocross races or just dropping the hammer on your local rides.


DETAIL: Shimano's 105 Rear Derailleur is a sweet upgrade. Shifting is almost effortless thanks to the light-action spring. Plus the 105's top pulley stays a uniform distance from each sprocket so shifts resonates with the plunk of exact gear engagement. And the wide outer-pivot design increases rigidity for precision shifts every time.

The Shimano 105 Rear Derailleur shifts crisply!

Wheelset

Shimano's WH-7801 Dura-Ace Wheelsest is light and strong!



Pro-peloton tested and approved, Shimano's WH-7801 Dura-Ace Wheels make the world's fastest bikes even faster. They feature top-of-the-line Dura-Ace 10-speed hubs that erase rolling resistance for maximum speed. The hub-mounted nipples and 24mm rim profile make these wheels significantly lighter, stronger and more aerodynamic than conventional models.



DETAIL: The WH-7801 Hub sports a cold-forged-aluminum oversize shell with custom flanges that minimize spoke offset to even spoke tension and maximize wheel strength and lateral rigidity while also reducing weight. It accepts straight-pull spokes laced 2-cross and radial (left/right) for excellent strength with very few spokes. Plus, high-tech seals shut out water and an aluminum axle, freehub body and quick-release keep the hub as light as possible.
The WH-7801 Hub has cutting-edge looks and road feel!

Stop in and we'll show you how to upgrade your ride with some of these Shimano gems!